The Impact of Perceived Organizational Justice on Contextual Dissertation

The Impact of Perceived Organizational Justice on Contextual Performance for the Employees in Al-Ayuni Company - Dissertation Example The following research deals with the concept of organizational justice, which is increasingly gaining importance in corporate spectrum. Employees’ perception about level and the nature of justice and fairness in an organization influence their performance, level of job satisfaction and trust towards management. Organizational justice can be defined as perception of employees in relation to fairness in decision-making, interactions, outcomes and procedures in relation to the organizational management. These perceptions are so powerful that they can alter one’s attitude for good and ill as numerous organizational conflicts have repeatedly shown that the an organization is as good as its employees. The strength of an organization remains in how well organized is the management structure and how transparent is the management towards the employees regarding any ongoing, past or upcoming issues within the organization. Along with this, it can influence employees’ perf ormance both negatively and positively and thus can have direct impact on organization’s success. It is also a part of sound managerial practices and its successful application brings fruitful results for the organization. The importance of organizational justice increase manifolds, especially considering the economical challenging environment of today’s highly competitive world. Any organization that is not fair and transparent while making decisions has few chances of sustaining in today’s market environment. ... In the last, research methodology of the dissertation is elaborated which is based on survey through questionnaire. 1.2 Background of the Dissertation The following dissertation deals with the concept of organizational justice, which is increasingly gaining importance in corporate spectrum. Employees’ perception about level and the nature of justice and fairness in an organization influence their performance, level of job satisfaction and trust towards management. Organizational justice can be defined as perception of employees in relation to fairness in decision-making, interactions, outcomes and procedures in relation to the organizational management (Colquitt, Greenberg and Zapata-Phelan, 2005). These perceptions are so powerful that they can alter one’s attitude for good and ill as numerous organizational conflicts have repeatedly shown that the an organization is as good as its employees. The strength of an organization remains in how well organized is the manageme nt structure and how transparent is the management towards the employees regarding any ongoing, past or upcoming issues within the organization. Along with this, it can influence employees’ performance both negatively and positively and thus can have direct impact on organization’s success. It is also a part of sound managerial practices and its successful application brings fruitful results for the organization. The importance of organizational justice increase manifolds, especially considering the economical challenging environment of today’s highly competitive world. Any organization that is not fair and transparent while making decisions has few chances of sustaining in today’s market environment. When employees feel

Importance of Advertising for Firms in Monopolistic Competition Essay

Importance of Advertising for Firms in Monopolistic Competition - Essay Example This paper illustrates that advertising is an important feature of firms that sell differentiated products. Firms found in a monopolistic competition, oligopoly and at times even monopoly market structure practice advertising. Monopolistic competition is a market structure with a large number of firms making a similar product. However, each firm’s product is differentiated from its competitors and hence is unique. An example of such a market structure is fast-food restaurants. Although these fast-food restaurants such as Hardee’s, McDonald’s, Burger King, Subway, Wendy’s and KFC provide the same product, that is, fast-food, however, each of their products has some differentiation which makes it unique from their competitors. An oligopoly is a market dominated by a few large firms. An example of an oligopoly market structure is of cigarettes. Just like monopolistic competition firms in an oligopoly also have differentiated products. Due to this product diff erentiation, these firms are able to attract customers. Advertising is then done to create brand loyalty. Brand loyalty is the faithfulness of customers to a particular brand expressed through repeated purchases from that brand without coming into the market pressure generated by its competitors. As a result, firms spend heavily on their advertising campaign so that customers stick to their brand and are not won over by their competitors’ brands. Although advertising is necessary to create brand loyalty much also depends on the nature of the product and the elasticity of demand for the product.... However, firms are profit maximizing. Firms advertise because they want to increase the demand for their product and hence their profits. When firms advertise just to increase the demand for its own product then it might hurt the rivals. A firm may use advertising to differentiate its product from its competitors. For example in the case of the fast-food restaurant industry Hardee’s may advertise a different type of burger which is not produced by the other competitors. Such advertising would help Hardee’s to attract customers not only outside the fast-food market but also existing customers of its competitors. This example clearly shows that if Hardee’s is able to advertise its new burger successfully then it will be able to increase the demand for its product leading to higher revenues that will result in a greater profit. Advertising is also done to create barriers to entry so that more firms cannot enter the market and find it hard to compete. For example an existing firm like Coca Cola will advertise to increase its customer base in the soft drink market. Through its advertising campaigns Coca Cola will be able to create brand loyalty. If a new firm wants to enter the soft drink market it would find it very hard to attract customers because firms like Coca Cola have already captured the market and created brand loyalty amongst their customers. Advertising also helps to make the demand for a product relatively inelastic. Once the demand is inelastic the customers buy the firm’s product even when the price of the product rises. A benefit of this inelasticity to the firm is that even if the business is not doing well and profits are low the firm can still generate greater profits by charging its customers a